Zillow, Trulia and Redfin estimates have never worked well in the Bay Area for the simple reason that the price of same size houses can vary as much as 50% or more. The same house can go for $750,000 … or $1,500,000. It call comes down to the house … and how it’s updated, how it shows and how it’s marketed.
That’s where we come in.
We do not have a “standard” plan. In our area, every house is unique. So the marketing of every home is “custom.” The idea is to guide you in how to bring out the best in your house and then market it in a way so it stands above all others in your market.
In this regard, Barbara has renovated and developed a number of houses and condos on her own. And in so doing, she has developed the instincts of what pays to do and what doesn’t. Whether it’s coordinating a kitchen update, picking the right stager for your market, redoing a garden, she becomes your hands-on coach in helping you arrange the “prep” that will make a difference in the sale price, and ultimately, your net cash from the sale.
With her background in advertising and marketing, she is a little maniacal about how a property is presented. In addition to professional photography and custom web designs and brochures, she strives to create a “personality” for every listing that helps it stand apart from the crowd. Besides the standard MLS, all the syndicated websites like Zillow and Trulia as well as all the social networking sites, her listings have the benefit of McGuire’s expanded reach in the Bay Area, as well as an intensive global reach through Luxury Portfolio and Savills International.
As a result, her listings typically sell well above those of the average agent’s.